News As Usual at elwoodicious

News As Usual

Published by james on April 25, 2005 in Editorial. .

Let’s face the facts, most if not all the news you will consume in a given year will be generated by PR groups either private or government operated. News is not empirical facts, news is made. This article closes by pointing to the increased efforts by PR agencies to feed info to bloggers (not that I would consider the blogoshpere to be an unbiased place known for stringent ethical standards in reporting). My thought is that it is less likely that PR agencies will rely on existing bloggers to disseminate pieces rather they will find viral methods better suited to getting the message heard over the noise. If you have any doubt look to the success of Bungie’s ilovebees campaign and the less thinly veiled Our Colony effort by Microsoft.

3 Responses to “News As Usual”

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1 Tyler
Apr 26th, 2005 at 11:43 am

Excellent article.
2 james
Apr 26th, 2005 at 4:03 pm

My wife worked for a PR firm for a number of years and even though I studied the industry in school (Communications major) I was still left feeling a little more than discouraged by some of the half-truths and less than ethical maneuvering of the firm to get their client press time. The only defense for the media consumer is question everything from motivation to message and medium.
3 11168111
May 27th, 2005 at 8:23 pm

hmmm. damn media firms tryin’ to manipulate things. makes me want to make stuff myself!